Google recently updated their algorithm and it got different reactions from people. You know what that means for your site? It means your site can either rank at the top or sink to the bottom. I’m sure you would rather your site ranks at the top, right?
This update means you have to either change some things on your site or reinforce your activities that’ll keep you on the top of Google search results.
First, check if your website is user-friendly. Websites that are user-friendly and don’t frustrate the users when they’re on them will rank high on searches.
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Let’s say you have a useful content that’ll be beneficial to users but the page takes time to load, the users will abandon your page and click on the next result. This will tank your ranking and your content will go down. Ensure to optimize your site speed.
Second, ensure the contents on your page are relevant and up-to-date. This new update means that old information that has been ranking high before will be replaced with new updated information.
This is also an opportunity for you to create top-notch contents on your website. Ensure the information you share on your website is true and what the audience needs.
As a founder or CEO, ensuring that your website is optimized for search engines is more important than ever. Here’s how:
Optimize for Keywords
Using keywords in your title tags, meta descriptions, and page content can help you rank better in Google’s search results pages (SERPs). While this isn’t new advice, it’s important to remember that different types of keywords should be used based on the type of website you’re building.
For example, if your website sells products online, it makes sense to use keywords such as “product name” in your title tags and meta descriptions. On the other hand, if you’re building an informational website, then using phrases like “how to” or “what is” might be more appropriate since they relate directly to what people are searching for online (i.e., they want answers).
Build an Authority Website
Building an authoritative website involves having high-quality content on your site. This can include blog posts, videos, infographics, and more. The more high-quality content you have on your site, the more likely people will link back to it (which helps with SEO). You also want to ensure that all your pages are up-to-date so that Google knows they’re still relevant.
Focus on User Experience
When it comes to SEO, you want your website to be as user-friendly as possible. This means having clearly labelled navigation menus and content that is easy for people to find. You also want your site to load quickly so that users can access it easily with their smartphones or other mobile devices.
Build Your Backlink Profile
Building backlinks is one of the best ways to improve your SEO. It’s also a good idea to avoid building spammy links that could hurt your rankings in the long run.
Update Your Content
If your website has been around for a while, you probably have outdated content. This is especially important if you’re doing local SEO and want to update your address or phone number.
Hire a Local SEO Expert
If you’re providing local services—anything from hairdressing to handyman work—you can’t afford to overlook SEO. SEO helps your potential clients find you when they need your services and could even help you get more business from your existing customers.
We recommend hiring a local SEO expert to help you with this. A local SEO expert can help optimize your website and increase visibility on directories and social media sites like Yelp and Yelp. Having an optimized listing on these sites can be helpful for your business.